Flyers Santa Sacks Campaign Redesign

Each holiday season, the Philadelphia Flyers run their largest, single game ticket sales campaign known as Santa Sacks. A ticket package sometimes including food and drink packages, signed promo, Philadelphia Wings tickets, or maybe even a gift from Gritty paired with tickets to select hockey games. As lead designer on the campaign, a few goals I wanted to keep in mind were to create something with longevity, something I can add to year after year, and to create a look that will be memorable and engaging for Flyers fans. Additionally, I had to keep in mind that there isn’t really photographs of things like ticket packages and it’s usually not paired with imagery, so I needed to make sure I could visualize the experience for potential purchasers. I redesigned this in 2023, with the opportunity to build upon it this past 2024-25 season as well. The 2023 campaign was most of the heavy lift, creating icons, ornaments, a “wrapping paper,” and from there it kind of snowballed. This past season, I decided to illustrate the ticket package within a snow globe, while switching around the primary and secondary colors to keep it fresh, new and different from last year.  

deliverables needed including social, paid social, email campaigns, black friday, cyber monday looks, venue screens, DOOH, cardstock and large format print needs, broadcast graphics, endcards/ video needs, and package design for promotions.